Horton Coconut Rum | 2023

Highway 85 Productions developed a vibrant brand launch environment for Horton Coconut Rum, transforming the space into a colorful, tropical-inspired activation. The concept featured custom scenic moments including a branded tiki bar, photo-ready lime swing, tiki hut lounges, a playful ball pit installation, grocery-inspired product display, stage lighting, and immersive branded graphics throughout the venue. Designed to be bold, social, and highly shareable, the experience brought Horton’s fun island personality to life through layered scenic design and event production.